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Phyto International

CURLS

Curls Definition Gel-Cream day 1

NEW
Wavy, curly hair 2A to 3A - Defines without a stiff feel

CURLSCurls Definition Gel-Cream day 1

24h anti-frizz action!*
The gel-cream that defines the natural
shape of waves and curls without a stiff feel.
Silicone-free.
150 ml

Description

The CURLS gel-cream defines the natural shape of waves and curls, without a stiff feel. It provides a 24-hour* anti-frizz action. Curls and waves are supple and silky.

At the heart of the formula, the [Hydra Curl] Complex coats the fiber for redefined curls, while tara gum envelops the fiber for an anti-humidity protection. Thanks to our white mallow extraction, hair is twice as shiny**.

Silicone-free.

*Test on strands using the 3-product routine (shampoo, conditioner, gel cream) VS reference strands (shampoo, conditioner), image analysis after 24hrs in an 80% humidity chamber. **Test on strands: comparison between white mallow extraction and water.

Ingredients

1. [HYDRA CURL] COMPLEX
DEFINITION

Complex based on fermented sugar that redefines waves and curls.

2. TARA GUM
ANTI-FRIZZ

Tara gum, with film-forming properties, envelops the fiber to act as a veritable anti-humidity shield.

3. WHITE MALLOW EXTRACTION
SHINE

Our white mallow extraction adds 2 times more shine* to the fiber.
*test on strands: comparison between white mallow extraction and water.

Benefits & Results

Results confirmed by volunteers
94%: hydrated* hair
97%: nourished* hair

Clinically measured efficacy
+20% better-defined curls from the first application**.
40x less frizz after 24 hours***.

*Satisfaction test on 32 volunteers: % positive responses.
**Scoring by an expert on 32 volunteers
***Test on strands using the 3-product routine (shampoo, conditioner, gel cream) VS reference strands (shampoo, conditioner), image analysis after 1hr/24hrs in an 80% humidity chamber.

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How to use

THE PHYTO BEAUTY GESTURE

1. On wet hair, distribute a small amount of product section by section.
2. Scrunch the curls from ends to roots to shape them.
3. Use a diffuser or air-dry.

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