The inventor of blow-drying

In the 1960s, the world of hairdressing vibrated to the rhythm of sophisticated blow-dries and sculpted volumes. At the heart of this effervescent Paris, Patrick Alès styled the greatest celebrities from around the world (Jackie Kennedy, Catherine Deneuve…).

While making a name for himself with scissors, he developed a revolutionary technique: the blow-dry. More than a simple styling gesture, this innovation sustainably transforms hairstyling by adding volume, flexibility, and movement thanks to the combined action of brushing and blow-drying.

"Blow-drying frees the hair’s natural movement and reinvents the art of hairstyling."

Hair care through plants

Convinced that nature holds benefits for the health and beauty of hair, Patrick Alès sought to relieve the hands of his collaborators, damaged by certain harsh products. He then created his first natural hair care products with a motto that would never leave him: "primum non nocere" (first, do no harm).

Patrick Alès invented phytotherapy for hair (from the Greek phyto = plants / thera = care / trichie = hair): a visionary approach born from observation and experimentation, combining science and botany to reveal the hair’s natural beauty.

"A motto that would never leave him: 'primum non nocere' (first, do no harm)."

Phyto 7, the first daytime hair cream

At a time when the cosmetics industry favored synthetic chemistry, Phyto Paris stood out as a pioneer.

In 1968, Phyto 7 was launched, the first daytime hair cream formulated with 7 plant extracts. A revolutionary innovation that broke with established codes and introduced a new care ritual: a day cream to nourish hair daily, just as one cares for the skin.

"From the 1970s onwards, Phyto Paris dared to rely on the power of plants, while the industry favored synthetic chemistry."

The creation of the Laboratories

To scientifically demonstrate the effectiveness of plants, Patrick Alès took a new step by creating his Laboratories.

Botanical research, scientific expertise, and professional standards came together to develop formulas highly concentrated in plant-based active ingredients, marking the birth of innovative and responsible haircare.

"Botanical science serving the health and beauty of hair."

Phytoplage, sun protection for hair

In 1974, Phyto Paris created Phytoplage, the first hair oil designed to protect hair from the sun, salt, and chlorine. Quickly adopted by celebrities on holiday, it became a summer essential.

A pioneer in sun protection for hair, it preserves the hair fiber while revealing natural shine. Its signature luminous finish creates a naturally sophisticated wet-look effect, emblematic of the 1970s.

"The iconic oil that protects and enhances hair under the sun since 1974."

Phytolaque, the first propellant-free hairspray

With Phytolaque, Phyto Paris revolutionised hairstyling by launching a propellant-free hairspray.

A more respectful alternative for hair and the environment, combining professional hold with a gentler formulation, true to the "primum non nocere" philosophy.

Phytophanere, hair beauty from within

Convinced that hair beauty also begins from within, the brand created Phytophanère, a dietary supplement dedicated to the health of hair and nails.

Its unique formula, concentrated with 15 vitamins, minerals, and essential active ingredients, works at the heart of the hair cycle to support growth, strength, and vitality. A pioneer at its launch, this holistic approach combines nutrition, science, and botany to reveal overall beauty.

Phytocyane, the anti-hair loss treatment

Phyto Paris developed Phytocyane, an anti-hair loss treatment specifically designed to meet the needs of women, whose hair loss is often linked to hormonal changes, stress, or fatigue.

Formulated to act at the heart of the hair cycle, this treatment stimulates the scalp, promotes hair anchoring, and helps preserve hair density. Thanks to a synergy of botanical active ingredients and vitamins, it strengthens the fiber while restoring vitality and shine.

The pioneer of textured hair

For the first time, the brand developed a range entirely dedicated to curly, coily, and relaxed hair. As a pioneer, Phyto Paris recognizes the uniqueness of each hair texture and its specific needs.

Formulated with highly nourishing botanical active ingredients, these products support the hair fiber by providing nutrition, flexibility, and definition, while respecting scalp balance. The range offers expert care for all curl types (wavy, curly, coily, kinky), revealing their natural beauty.

Phytocolor, next-generation plant-based colour

With Phytocolor, the brand reinvents hair coloring by offering a formula concentrated in plant-based pigments for 100% coverage of white hair.

Its formula combines jojoba and monoi oils to nourish the hair, along with jujube bark and epaline extracts with soothing and protective properties for the scalp. This synergy of botanical actives preserves skin comfort during coloring.