PURPLE
No Yellow Shampoo
The shampoo neutralizes unwanted tones from very 1st use.
Description
The shampoo gently cleanses, moisturizes the fiber, and neutralizes unwanted tones from very 1st use. The hair is softer, shinier and with radiant cold tones. In the core formula, purple pigments neutralize unwanted coppery yellow tones to revive radiance of cold tones over shampoos. An antioxidant edelweiss extract protects hair fiber. Organic white mallow extract brings twice the shine to the hair.
No silicones, no sulphate surfactants, no colourings, no PEG.
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Ingredients
1. CORRECTING
PURPLE PIGMENTS
Formulated with purple pigments which neutralize unwanted coppery yellow tones to revive radiance of cold tones.
2. PROTECTING
EDELWEISS
Edelweiss extract protects hair fiber from free radicals to limit yellowing.
3. WHITE MALLOW EXTRACTION
SHINE
An extraction of white mallow brings twice as much shine to the fiber*.
* tests on wicks
Advice for use
Massage a small amount onto a wet scalp, then rinse.
Benefits & results
The hair is soft, shiny with radiant cold tones.
- 100%* the hair is softer
- 96%* the hair is shinier
- 91%* the color is radiant and bright
- 82%* hair has bright reflections
*Clinical study carried out on 22 volunteers for 28 days, bleached blonde, grey, white hair.
The PHYTO difference 100% active formulas
Our laboratories select the most effective (and not the most popular) natural ingredients to create effective and respectful formulas, highly concentrated in active plant ingredients.
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