Phyto International

SOFTNESS THE FAMILY SOFTNESS ROUTINE

WEB EXCLUSIVE
All hair types - Scalp balance, detangling, discipline

SOFTNESS THE FAMILY SOFTNESS ROUTINE

No sulfates surfactants, silicone-free

The SOFTNESS Shampoo rebalances and protects the scalp for the whole family. The SOFTNESS Conditioner is daily conditioner for the whole family that gently detangles and brings shine to the fiber. The SOFTNESS Express Detangling Milk is a leave-in care that detangles dry or wet hair of the whole family, disciplines and facilitates styling.

95% of natural-origin ingredients

Description

The SOFTNESS Shampoo cleanses the hair of the whole family* with the greatest respect for the scalp. The hair is softer, more supple and shiner. The SOFTNESS Conditioner easily detangles the hair of the whole family*. The hair is softer, more supple and shiner. The SOFTNESS Express Detangling Milk detangles both wet or dry hair of the whole family*. It facilitates styling and eliminates frizz. The hair is softer, more supple and shiner.

Silicone-free, no sulfates surfactants.

*from 3 years old

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SOFTNESS Conditioner
All hair types
Detangling and shine

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SOFTNESS Express Detangling Milk
All hair types
Disciplines and makes styling easier

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SOFTNESS Dry Shampoo
All hair types
Volume and body

How to use

SOFTNESS Shampoo: Massage a small amount onto a wet scalp, then rinse.

SOFTNESS Conditioner: Apply to hair lengths after shampoo, leave on for 1 to 2 minutes, then rinse.

SOFTNESS Express Detangling Milk: Apply to wet or dry hair. Detangle. No need to rinse.

Benefits & Results

SOFTNESS Shampoo: The hair is soft, supple and shiny.

  • 100%* respects the scalp
  • 91%* preserves the balance of the scalp over shampoos
  • 100%* suitable for frequent use


SOFTNESS Conditioner: The hair is detangled, soft, supple and shiny.

  • 86%* detangles the hair easily.
  • 86%* the hair is softer.

 

SOFTNESS Express Detangling Milk: The hair is easy to style, soft, supple and shiny.

  • 100%* gently detangles
  • 95%* the hair is disciplined, without frizz


*Clinical study carried out on 20 volunteers for 28 days, all hair types.

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